Lynn Moffat believed she had administered a fatal blow to her BlackBerry by dropping it early Tuesday in Grand Central Terminal. When Ms. Moffat, the managing director of the New York Theater Workshop, learned on the radio that the service disruption was widespread, "I was so relieved it wasn’t just me, but all my BlackBerry brothers and sisters," she said.
As much they rule my behavior, the mechanics of brand loyalty and identity remain very opaque to me. Yes, when I buy Puma or Nikon there's probably some consideration - consciously or subconsciously - of the archetype of my fellow buyers, but I don't consider it an initiation into a brotherhood.
:: Because Pavement would have been too obvious of a choice
An e-mail thread went around the office this weekend about sneakers celebrating 80's and 90's alternative bands, specifically the new special-issue Joy Division New Balance and Dinosaur Jr. Nike models. I am hoping the shoe companies branch out even further, for I can barely contain my excitement at the prospect of Adidas Hüsker Düs and Reebok Lemonheads. Taken to its natural conclusion, I expect the boomers will be sporting Fleetwood Mac and Yanni lines in no time.
