:: Now if you'll excuse me I have to get back to the Annual Convocation of the Brethren of Horizontally Striped Polo Shirts ::

Friday, April 20, 2007

Bereft of BlackBerrys, the Untethered Make Do - New York Times

Lynn Moffat believed she had administered a fatal blow to her BlackBerry by dropping it early Tuesday in Grand Central Terminal. When Ms. Moffat, the managing director of the New York Theater Workshop, learned on the radio that the service disruption was widespread, "I was so relieved it wasn’t just me, but all my BlackBerry brothers and sisters," she said.

As much they rule my behavior, the mechanics of brand loyalty and identity remain very opaque to me. Yes, when I buy Puma or Nikon there's probably some consideration - consciously or subconsciously - of the archetype of my fellow buyers, but I don't consider it an initiation into a brotherhood.

Posted by morland @ 11:19 AM

:: Comments ::

Beware morland: In the realm of luxury goods, The Economist reports that Puma may change hands shortly

Posted by: Al on April 20, 2007 04:34 PM

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