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:: Groundbreaking new marketing theory: sex sells ::
Wednesday, November 26, 2003
"It's very healthy to be free and be honest about it," says Sam Shahid, an A&F board member, and head of Shahid & Co. in New York, the firm that designs the racy ad campaigns. The cover of the Christmas issue promises "280 pages of moose, ice hockey, chivalry, group sex & more." There wasn't a whole lot of ice hockey or chivalry, unless, by "ice hockey" they mean bare asses, and by "chivalry" they mean nipples.
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In the catalog, the first sweater doesn't show up until Page 122 and by then, you're too tired from masturbating to shop. But I'm missing the point. The catalog isn't about the clothes. Huh? Cole Kazdin, writing about Abercrombie & Fitch's new winter catalog in Salon. The sad part of all this hullabaloo is that no one is thinking of the moose. Poor, naked, defenseless moose.
Posted by morland @ 01:41 PM
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