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:: Don't trip ::
Wednesday, May 07, 2003
This press release makes me want to walk over to Bedminster, NJ, find the marketing analyst who drafted it, and punch them in the neck. Nothing too special - just several, well-delivered punches to the neck. Hard. With feeling. Here's a sample - note the promotion-disguised-as-education tone:
Old School Mom -- If Mom still has an ancient wireless phone that barely fits into her purse, Verizon Wireless has a number of affordable new equipment options that are small enough to fit into the palm of her hand. Give Mom some color and style with the a530 by Samsung or the VX4400 by LG, two of Verizon Wireless' newest equipment offerings. These wireless phones will give Mom the sleek, up-to-date look she needs.
TXTing Diva -- If Mom already owns a digital wireless phone, sons and daughters can construct a series of TXT Messages to send her throughout her day. Send Mom XOXOXO (hugs and kisses), @}----\------- (a rose), or tell her "U R the Gr8est." With a meaningful TXT message, Moms across the country are sure to know their children will LV her 4ever.
Or, in other words, "show your mother how much of an unoriginal sycophant you are by giving us money". And while your at it, send your mom this text message: "put 0 thot in2 this. am whore 4 verizon. co-opted xpressn of luv frm unc2ous prss release." Then go learn how 2 spell.
Advertising and marketing are like anything else - when done well, they can be elevated to an art form. This just drips with ignorance. With quarterly revenue in excess of $5 billion, can't they afford a decent ad/marketing campaign?
Posted by morland @ 07:05 PM
:: Comments ::
I'm falln 4 hr
Posted by: josh on May 8, 2003 03:03 PM
Morland- I agree that this press release is beat, yet something is to be said that you noticed it. Your negative reaction is probably not the only one. I'm certain, however, that teens are desperate for their parents to appear hip, and these dorky text messaging press releases are one way to reach out to these parents. Often, marketing campaigns for adults are aimed towards their children because kids can convince their parents to make certain purchases.
In response to your question about why Verizon would choose to go with such a bad marketing campaign, I would just have to say that it's a good thing... for me. One day, I can turn Verizon's marketing/advertising into a thing of beauty, a thing so beautiful that even Morland would approve it.
Posted by: the guy who lives in vail on May 8, 2003 04:34 PM
morls, its a shame your "done well" was stolen from this. sure sure, different applications and other arguments, blahblah
course, i stole this tidbit of knowledge from here
woohoo!!!! global communication! e-cross referencing!
Posted by: giggly peet on May 8, 2003 07:48 PM
Was it really stolen? For all you know, those same people who made the movie also made the Honda ad.
Posted by: the guy who lives in vail on May 8, 2003 08:53 PM
hmm... well, kudos to the honda folks for highlighting the others' work.
Posted by: morland on May 9, 2003 10:48 AM
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