:: Quaking in my boots ::

Tuesday, December 17, 2002

Quaker Oatmeal added eerie little graphic logos to their single-serving packets. They scare me. First they changed the name from “Apple-cinnamon” to “Apples and cinnamon”, and now they feel compelled to include shrunken stylized icons of granny smith apples and a cinnamon stick. I’d be tempted to think that there would be a point beyond which the branding of oatmeal packets could not be improved, but the good folks at Quaker Oats have proven me wrong again.

They do have some cool and extremely self-serving facts about oatmeal though.

Posted by morland @ 12:10 PM

:: Comments ::

at first i was perplexed at your sudden interest in the quaker oats web site. i understood as soon as i saw the link to the gatorade site in the upper right hand corner.

Posted by: Josh on December 17, 2002 12:27 PM

do you still have them photos of the now infamous 'gatorade incident'? i miss those photos. post them!

Posted by: the guy who lives in vail on December 17, 2002 05:07 PM

unfortunately, yes

Some of the links contained therein no longer work... the page is, after all, 5.5 years old.

We all have regrets from our past. Three that spring to mind from this page are: shoddy html skillz, documention of a magnificent achievement marred by blurry photographs, and going a little overboard at the supermarket.

What have I learned? I would say better web craftsmenship, sharper, higher-res, and well-focused images, and learning to budget my money. Yes... I would say that if it were true, but it's not.

Posted by: morland on December 17, 2002 06:31 PM

- Post a comment -

« Kiss off! | Main | I'm outta heeeeeeere »